Case Studies

QualityKiosk’s AI-Powered Observability Helps Leading Indian Bank Enhance User Journeys across E-commerce Channels

Industry & Segment

Banking & Financial Services

Objective

To enhance end‑to‑end user journeys across e‑commerce channels by leveraging AI‑powered observability for improved performance, reliability, and real‑time insights.

Platform

Anabot

Client Overview

A leading Indian bank sought to optimize the merchant and user journeys across a popular e-tailer’s channels. This included enhancing the credit card onboarding journey for individual customers and streamlining the onboarding process success rate for merchants. In addition, the banking leader wanted to improve the transaction processing reliability of its digital ecosystem to drive uninterrupted and seamless end-user experiences. Anabot, QualityKiosk’s AIOps-driven analytics solution, combined with our ecient user journey mapping tools, enabled the bank to gain end-to-end visibility into customer and merchant journeys. This enabled them to gain actionable insights for streamlining onboarding and transaction success on the e-commerce platform.

Business Challenges

User journey optimization

To empower informed decision-making, our partner prioritized gaining actionable insights into user journeys and transaction funnels. This focus spanned customer and merchant profiles, encompassing diverse segments, markets, and product offerings. The explosive growth of digital channels, payment gateways, and a 20-25% annual increase in transaction volumes further underscored the need for end-to-end user journey monitoring across all channels.

Restricted visibility into user journeys

With a siloed monitoring solution and no provision for unifying disparate data, the bank lacked visibility into user journeys and touchpoints, restricting them from identifying user experience bottlenecks.

Limited cross-functional collaboration

The fragmented view of user journeys hindered collaboration among business, merchant, and IT teams, driving up the Mean Time to Resolution (MTTR). To overcome this, the bank wanted to proactively identify bottlenecks breaking user journeys and causing transaction failures.

Ready to improve digital user journeys? Discover how QualityKiosk’s AI‑powered observability drives performance and experience excellence.

QualityKiosk’s Strategy

image

To overcome these challenges, we implemented the following strategies:

• User Journey Mapping: QualityKiosk deployed proprietary and external data assimilation tools to map user journeys across profiles and transaction channels in real time. We integrated the existing APM tools in the solution stream to unify data, create a holistic view of customers, and accelerate Mean Time to Identify (MTTI). The deployment of end-to-end monitoring across user journeys enabled the bank to understand user preferences, develop solutions, and build dashboards, all within 90 days

• AI-Driven CX Analytics: We leveraged Anabot’s AI-driven analytics to identify and resolve technical issues, usability issues, and transaction processing challenges. Powered with intuitive data visualization, Anabot simplified the understanding of user journeys and transactions, enabling teams to identify anomalies, information routes, and transaction success rates, accelerating root cause analysis and issue resolution.

•  Unified Data and Monitoring: QualityKiosk’s solution unified customer journey monitoring, eliminating the dependency on third-party tools for transaction failure. This significantly improved the investigation speed (MTTI), reducing average mean-time-to-repair (MTTR) from hours to minutes.

Business Impact

<5 mins

To identify (MTTI) performance issues

<15 mins

To recovery/ restore (MTTR)

Zero

Recurring defects

Increased

Visibility into the onboarding lifecycle

AI‑Powered Observability with Anabot

svg-img

Proactively enhance customer experiences

svg-img

Fast-track defect management

svg-img

Eliminate recurring defects

svg-img

Gain end-to-end visibility into user journey

Get insights that matter. Deliver experiences that are simply better.

Let’s build experiences that matter. Connect with our experts today.

© By Qualitykiosk. All rights reserved.

Terms / Privacy / Cookies